Your privacy matters to us. This policy explains what personal data we collect, how we use and protect it, and what rights you hold as a 97gam user — clearly and in plain English.
This Privacy Policy ("Policy") describes how 97gam ("Platform", "we", "us", "our"), operating the website at https://97gam.cam, collects, uses, stores, discloses and protects personal data provided by or generated by individuals ("User", "you", "your") who access or interact with our services.
97gam is an English-language online betting and gaming information platform designed for Pakistani users. We are committed to handling personal data with transparency, purpose limitation and appropriate security. This Policy applies to all data processing activities connected to Account registration, KYC verification, betting activity, customer support interactions and platform browsing on 97gam.
This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, which together form the complete set of agreements governing your use of 97gam. By registering an Account or continuing to use this platform after the effective date of this Policy, you acknowledge that you have read and understood how we process your personal data as described herein.
In this Policy, the following terms carry the meanings set out below:
We collect Personal Data across three primary categories: data you provide directly, data generated by your use of the platform, and data obtained from third parties as part of compliance and verification processes.
| Category | Data Types | Collection Point |
|---|---|---|
| Registration Data | Full name, date of birth, email address, phone number, username, password (hashed) | Account sign-up form |
| Identity / KYC Data | CNIC or passport number, document images, proof of address, selfie verification | KYC verification process |
| Financial Data | Deposit and withdrawal history, payment method references (e.g., Easypaisa/JazzCash wallet IDs, bank account details), transaction amounts in PKR | Deposit / withdrawal requests |
| Activity Data | Bet history, game session logs, live betting interactions, login timestamps, balance history | Platform usage |
| Device & Technical Data | IP address, device type, operating system, browser type and version, session identifiers, geolocation (if permitted) | Automatic collection via cookies and server logs |
| Support Data | Live chat transcripts, email correspondence, complaint records | Customer support interactions |
| Marketing Preferences | Communication opt-in/opt-out status, preferred notification types | Account settings and registration |
97gam processes Personal Data only where a valid lawful basis exists under applicable data protection law. The primary bases we rely upon are as follows:
Processing your registration data, KYC documents and financial transaction records is necessary to create and manage your Account, process deposits and withdrawals, and deliver the betting and gaming services you have requested. Without this data, we cannot provide the services described in our Terms & Conditions.
We process identity, financial and activity data to comply with anti-money laundering (AML) obligations, counter-terrorism financing (CTF) requirements, responsible gambling regulations (including age verification) and any applicable data reporting requirements from our licensing authority. We do not claim that such compliance obligations arise under Pakistani law, but we apply them as a matter of platform-wide policy.
We may process device and technical data, activity logs and support records where we have a legitimate interest in fraud detection, platform security, service improvement and responsible gambling monitoring. We conduct balancing tests to ensure this interest does not override your fundamental rights and freedoms.
Where we send marketing communications, personalised promotional offers or non-essential cookies, we rely on your explicit consent. You may withdraw consent at any time via account settings or by contacting support, without affecting the lawfulness of any processing conducted prior to withdrawal.
We use the Personal Data we collect for the following purposes, each tied to the lawful basis identified in Section 4:
97gam uses cookies and similar technologies to support platform functionality, analyse traffic patterns and (where consented to) personalise your experience. We deploy the following categories of cookies:
Required for the platform to function. These manage session state, authentication tokens, CSRF protection and load balancing. They cannot be disabled without rendering core features inoperative. No consent is required for strictly necessary cookies.
Used to measure how Users navigate the platform, which pages are visited most, and how long sessions last. Analytics data is aggregated and not used to identify individual Users. We rely on legitimate interests or consent (depending on applicable law) for analytics cookies.
Remember your platform settings, language preference (English), currency display (PKR) and responsible gambling limit configurations across sessions. These require consent where applicable.
Used only where you have explicitly consented, to track the effectiveness of promotional communications and, where applicable, retargeting. You may revoke consent at any time via your browser settings or account cookie preferences panel.
You may manage cookie preferences through your browser settings. Blocking all cookies may impair platform functionality, including login persistence and session security.
97gam shares Personal Data with third parties only in the limited circumstances described below. In all cases, we require recipients to maintain appropriate confidentiality and data security standards consistent with this Policy.
We do not sell, rent or trade Personal Data with any third party for their own independent marketing or profiling purposes.
We retain Personal Data for as long as your Account is active and for such additional period thereafter as is required to fulfil the purposes described in this Policy, comply with legal obligations and resolve any outstanding disputes.
All Personal Data associated with an active Account is retained for the duration of the account relationship and is kept accessible for account management, compliance monitoring and responsible gambling oversight.
Following Account closure, we retain KYC documents, financial transaction records and betting history for a minimum period determined by our licensing authority's record-keeping requirements (typically five years), for the purpose of AML compliance, dispute resolution and regulatory audit. After this period, data is securely deleted or irreversibly anonymised.
Customer support correspondence and formal complaints are retained for at least three years from the date of resolution to support quality assurance, regulatory review and the defence of legal claims.
If you have opted out of all marketing communications and request erasure of marketing-related data, we will honour that request except where retention is required for legal compliance purposes.
97gam implements a layered approach to data security, combining technical, organisational and procedural controls to protect Personal Data against unauthorised access, alteration, disclosure or destruction.
Notwithstanding these measures, no internet transmission or electronic storage system is entirely secure. In the event of a data breach that is likely to result in a risk to Users' rights and freedoms, we will notify affected Users and relevant regulatory authorities in accordance with our obligations under applicable law.
Given that 97gam operates as an online platform accessible internationally, your Personal Data may be processed or stored on servers located in jurisdictions outside Pakistan. These jurisdictions may have different data protection standards from those that apply in your home country.
Where Personal Data is transferred internationally, 97gam implements appropriate safeguards to ensure that the level of protection afforded to your data is not materially reduced, including:
If you would like further information about the specific safeguards applied to international transfers of your data, please contact us using the details in Section 15.
Depending on your jurisdiction, you may hold some or all of the following rights in relation to the Personal Data we process about you. To exercise any of these rights, please contact us as set out in Section 15.
Request a copy of the Personal Data we hold about you and information about how it is processed.
Request correction of inaccurate or incomplete Personal Data held on your Account.
Request deletion of your Personal Data where processing is no longer necessary, or where you withdraw consent and no legal basis remains.
Request that we temporarily suspend processing of your data pending a contested accuracy or objection resolution.
Where processing is based on consent or contract and carried out by automated means, request your data in a structured, commonly used, machine-readable format.
Object to processing based on legitimate interests, or to direct marketing at any time without penalty.
We will respond to all valid data subject requests within 30 days. Where a request is complex or numerous, we may extend this period by up to a further 60 days with notice. We reserve the right to verify your identity before processing any rights request to protect against unauthorised access to another User's data.
97gam is strictly an adults-only platform. We do not knowingly collect Personal Data from individuals under the age of 18, or the higher minimum age required by the operator's license jurisdiction, whichever applies.
Age verification is a mandatory step during Account registration and is confirmed further through KYC document submission. If we discover that Personal Data has been collected from an underage individual, we will immediately suspend the associated Account, delete the data and, where required, report the incident to our licensing authority.
If you are a parent or guardian and believe that a minor in your care has submitted Personal Data to 97gam, please contact us immediately using the details in Section 15. We will investigate and take appropriate action without delay.
The 97gam platform may contain references to third-party services — for example, payment method descriptions mentioning Easypaisa, JazzCash, Raast or banking institutions such as HBL, UBL, Meezan Bank and Bank Alfalah. These references are provided for contextual familiarity and do not constitute endorsement, partnership or integration with those providers.
Where you interact with third-party payment gateways, identity verification services or other external processors in connection with your 97gam Account, those interactions are also governed by the respective third party's own privacy policy and terms of service. 97gam is not responsible for the privacy practices of third parties that are not acting as Data Processors under our direction.
We recommend reviewing the privacy policies of any third-party services you interact with, including any payment method you choose to use for deposits or withdrawals.
97gam reserves the right to update or revise this Privacy Policy at any time. We will communicate material changes through one or more of the following channels: email notification to your registered address, a notice displayed prominently on the platform, or an in-session alert upon login.
The "Effective Date" at the top of this Policy reflects when the current version came into force. We encourage you to review this Policy periodically to remain informed of how your Personal Data is handled.
Where changes require renewed consent — for example, introducing a new processing purpose not covered by your original consent — we will obtain your explicit agreement before proceeding with processing under the new purpose.
If you disagree with any revision to this Policy, you should discontinue use of the platform and may request Account closure as described in our Terms & Conditions.
If you have questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data, please contact our support team using the details below.
Email (plain text — not a clickable link):
[email protected]
Live Chat: Available in-platform. For privacy-related queries, using the email channel is recommended so that a written record of your request is created and retained for audit purposes.
We aim to acknowledge all privacy-related queries within 5 business days and provide a substantive response within 30 calendar days. Where a request requires significant investigation, we will communicate the expected timeline in our acknowledgement.
If you are unsatisfied with our response, you may also have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction. 97gam will not penalise Users for exercising their rights under applicable data protection law.
Your Privacy is Understood
Now that you understand how 97gam handles your data, explore our full platform, review our Terms & Conditions or get answers to common questions in the FAQ.
By using 97gam you confirm you are 18+ (or meet the higher age requirement in your jurisdiction), accept our Terms and have read this Privacy Policy. Not legal or financial advice. Online gambling may be restricted in Pakistan.